What Is the World Travel and Tourism Council (WTTC)?


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World Travel & Tourism Council

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Definition & Importance

The Global Voice of Travel & Tourism

The World Travel & Tourism Council (WTTC) is the global authority on the economic and social contribution of Travel & Tourism. Founded in 1990, WTTC promotes sustainable growth for the sector, working with governments and international institutions to create jobs, drive exports, and generate prosperity.

"WTTC represents the global private sector of Travel & Tourism, with members including over 200 CEOs from all industry sectors and regions."

Key Aspects

Core Functions of WTTC

Economic Research

Produces annual research on the economic impact of Travel & Tourism for 185 countries, including GDP contribution and employment statistics.

Policy Advocacy

Works with governments to shape policies that enable sustainable growth of the Travel & Tourism sector while addressing challenges.

Crisis Preparedness

Develops frameworks for crisis preparedness, management, and recovery to make the sector more resilient to shocks.

Methodology

How WTTC Conducts Its Research

1 Data Collection

Gathering data from national statistics offices, central banks, and tourism ministries, supplemented by WTTC member surveys.

2 Economic Modeling

Using input-output tables and satellite accounting to measure Travel & Tourism's total contribution beyond direct impacts.

3 Validation

Results are reviewed by national authorities and international organizations to ensure accuracy and comparability.

WTTC's Global Impact

Key initiatives that demonstrate WTTC's influence on global tourism

Graphs and charts displayed on a digital tablet representing economic data analysis.

Economic Impact Reports

Comprehensive annual reports quantifying Travel & Tourism's contribution to GDP, employment, and investment for 185 economies.

Learn more
Traveler wearing a face mask with a suitcase at an airport, symbolizing safe travel.

Safe Travels Protocols

Global standardized health and hygiene protocols developed during COVID-19 to restart international travel safely.

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Hotel building surrounded by trees with solar panels on the roof.

A global initiative helping hotels implement 12 sustainability actions to reduce environmental impact.

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World Travel & Tourism Council

Representing the global Travel & Tourism private sector since 1990

© 2023 World Travel & Tourism Council. All rights reserved.

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